How ‘Top Chef’ came to Dairyland

8 Nov 2023


How did Wisconsin finally land “Top Chef?” The answer involves money. According to documents obtained by the Cap Times, Travel Wisconsin coordinated a total of $1.3 million in incentives from the Wisconsin Economic Development Corporation ($500,000) as well as tourism partners and agricultural marketing organizations, like Dairy Farmers of Wisconsin.

Other factors influenced the choice as well. Cheese, brats, cranberries and beer make for easy challenge fodder. And Wisconsin’s sports teams and politics keep making national news.

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