How to Build Sustainable and Meaningful Business Relationships
28 Apr 2023
One of my most satisfying, long-lasting business relationships began at a trade show organized by a new promoter. Year after year, we saw each other at the show and built an excellent relationship through good times and challenging periods. Today, we refer new business opportunities to each other all the time.
I can call that relationship a true friendship because it's not all about business, and it's not a transactional arrangement anymore; we don't make referrals to get something in return, like taking turns picking up the check at lunch. We've come to know and trust each other over the years, so when someone needs help, we know whom to recommend. We know our most valued customers will be in good hands.