Latino Entrepreneurial Network offers community support for local entrepreneurs

26 Sep 2023


Ask Rita Estremera why she started her business,Aloekui, and her answer is simple: “We have a mission. We just want to make you feel better.”

She started her company, which makes handcrafted soaps and body products, to help her kids who were suffering from allergies and eczema. She began making and selling her products in 2008 before taking on her business full-time in 2018. Five years, a website and a storefront later, Estremera is keeping her sights set high.

“One of my goals here in Milwaukee is to have a warehouse where we can make tons and tons and tons of soap and ship it everywhere in the world,” she shared.

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